During the summer of 2019 Lunar Desk Management hosted Cindy Angulo as a digital marketing intern. Cindy is a recent communication studies graduate of California State University. Cindy is currently focused on working in social media marketing, learning, and writing about the industry.
Email may be one of the oldest communication methods used in modern marketing, but it remains one of the most effective messaging channels. Businesses are using email marketing to engage with their audience and create conversations effectively through sending the right email. Campaign Monitor conducted a survey and discovered that U.S. respondents prefer receiving email updates from brands, and 52% check their personal email more than 10 times a day. Regardless of what industry you’re in, the best way to keep in touch with prospects and customers is through email marketing. By sending the right email, your business will build trust, develop a relationship with your audience, and in turn, this could lead to a growth in revenue. Remember that email marketing isn’t always about selling a product, it could also be educational and serve as a resource for information.Continue reading “Guest Post: Sending The Right Email by Cindy Angulo”